SUSTAINABILITY CREATES VALUE™
Turning Sustainability into Competitiveness
Capability Building • Collaboration • Implementation • Measurement
Sustainable Impact Value Pioneer (SIVP) is a Singapore-anchored regional implementation platform that brings together governments, international organisations, academia and industry to transform sustainability into measurable business, societal and environmental value. Built on a United Nations Global Compact case study and more than two decades of implementation experience.
REGIONAL MOMENTUM │ 50+ PARTNER ORGANISATIONS │ 20+ REGIONAL ROUNTABLES, DIALOGUES, KEYNOTES & STRATEGIC INITIATIVES │ 2 PILOT DESTINATIONS |
REGIONAL MOMENTUM │ 50+ PARTNER ORGANISATIONS │ 20+ REGIONAL ROUNTABLES, DIALOGUES, KEYNOTES & STRATEGIC INITIATIVES │ 2 PILOT DESTINATIONS |
Bridging the implementation gap between sustainability commitments and measurable value creation
Across ASEAN, organisations have made significant sustainability commitments. The challenge is no longer ambition, it is implementation. SIVP was established to bridge this implementation gap, helping organisations strengthen competitiveness, develop talent, enhance customer experiences, and create measurable business, societal and environmental value through capability building, collaboration and practical implementation.
SIVP is a Singapore-anchored regional implementation platform inspired by a United Nations Global Compact case study, built on The GUAVA Model and more than two decades of implementation experience. Beginning with hospitality, travel and tourism, SIVP will progressively expand its implementation model across industries.
SIVP believes that Sustainability Creates Value. By making sustainability visible, tangible and experienced, SIVP recognises organisations creating meaningful value for customers, employees, communities, the environment and business, while contributing to ASEAN's competitiveness, resilience and global leadership in sustainable innovation.
Knowledge Partner
Strategic Implementation Partner
Host
Aligned with Global Frameworks
Based on Implementations
in Partnership with Global Brands
The solutions and frameworks underpinning the Sustainable Impact Value Pioneer (SIVP) initiative have been implemented in partnership with leading hospitality, travel and tourism brands across the region.
WHY NOW
The Shift Towards Experience-Led Value
As customer expectations evolve, organisations increasingly compete through experiences, not just products and services. Sustainability is becoming a competitive advantage, creating measurable value for businesses, people and the environment. Hospitality, travel and tourism are uniquely positioned to lead this transformation.
US$11 Trillion+
Global Economic Contribution
350+ Million
Job Supported Worldwide
US$6.8 Trillion+
Global Wellness Economy
WHY NOW
Global trends are reshaping competitiveness, creating an unprecedented opportunity to turn sustainability into measurable value
BUSINESS PRIORITY
99% of CEOs
plan to maintain or increase sustainability commitments, with an increasing focus on measurable business value.*
GLOBAL MILESTONE
2027
designated by the United Nations as the International Year of Sustainable and Resilient Tourism, recognising tourism's role in driving sustainable development.
ASEAN OPPORTUNITY
US$148 Billion
projected value of Southeast Asia's travel and tourism market by 2030, driven by growing demand for high-value, sustainable experiences.**
*United Nations Global Compact–Accenture 2025 CEO Study, drawing on insights from nearly 2,000 CEOs across 128 countries
**Southeast Asia Travel and Tourism Industry Forecast Matrix; Regional Macroeconomic Analytics.
THE SIVP FRAMEWORK
Three Pillars of Sustainable Impact Value Framework
Wellbeing
Core Question
How much value are you creating through improving wellbeing for employees, customers, and communities?
System Action
Deploying scalable, everyday micro-experiences instead of facilities based (e.g. spa) or ad hoc events (e.g. yoga)
Impact
Core Question
How much value are you creating through supporting communities, preserving culture, and protecting nature?
System Action
Embedding embedding community impact directly into day to day operations
Carbon
Core Question
How much value are you creating through reducing carbon, waste, and resource use?
System Action
Transitioning organizations from linear procurement to circular economies
IMPLEMENTATION PHILOSOPHY
How Organizations Can Participate
The Sustainable Impact Value™ Framework is brought to life through three complementary implementation philosophies that help organisations move beyond sustainability commitments into practical action, creating measurable value for customers, employees, communities and the environment.
Outcomes
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Create differentiated guest and employee experiences
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Drive revenue, profitability and operational excellence
-
Reduce environmental impact through practical implementation
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Build stronger employee engagement and leadership alignment
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Measure and recognise progress across Wellbeing, Impact and Carbon
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Strengthen competitiveness, stakeholder trust and long-term resilience
Sustainable Experiences™
Making sustainability felt and experienced, beyond compliance
Embed sustainability into guest and employee experiences, organisational culture and daily operations by connecting strategy, implementation and capability building. Through training, engagement and a holistic value creation narrative, sustainability becomes part of the everyday experience.
Sustainable Swaps™
Creating value through sustainable alternatives, without additional costs
Replace existing products, services and operational practices with more sustainable alternatives that improve customer experiences, enhance operational performance and reduce environmental impact—without requiring additional investment.
Sustainable Measurement™
Measuring outcomes and value created through sustainability
Measure and recognise progress across Wellbeing, Impact and Carbon to demonstrate tangible outcomes, strengthen accountability and inspire
Outcomes
-
Create differentiated guest and employee experiences
-
Drive revenue, profitability and operational excellence
-
Reduce environmental impact through practical implementation
-
Build stronger employee engagement and leadership alignment
-
Measure and recognise progress across Wellbeing, Impact and Carbon
-
Strengthen competitiveness, stakeholder trust and long-term resilience
SYSTEMIC APPROACH
Our Core Principles
Beyond Comliance
Creating value, not simply meeting reporting requirements.
Motivating Participation
Encouraging progress rather than benchmarking organisations against one another.
Systemic & Holistic
Recognising integrated approaches rather than isolated initiatives.
Long-term Progress
Supporting continuous improvement rather than one-off actions.
Strategic Partnership
Encouraging collaboration and shared value creation.
CONVENED BY GUAVA
Institutional Alignment & Strategic Governance
Built upon a United Nations Global Compact case study featuring the GUAVA Model and more than two decades of implementation experience across global supply chains, travel, tourism, and sustainability.
Aligned with Global Frameworks
Knowledge Partner
Host Partner
Implementation Partner
THE EMERGING SIVP STANDAR
How much value are you creating?
Today, leading institutions measure active value generated for customers, people, communities, and the environment.
THE HISTORICAL QUESTION
How sustainable are you?
For years, organizations have been asked to track static compliance, print passive reports, and check administrative boxes.
Advisory Committee
Selection Committee
Ecosystem Circles
Provides strategic guidance, thought leadership, and independent perspectives. Composed of current and former government leaders, representatives from global institutions, and industry subject matter experts.
Advisory Committee
Selection Committee
Ecosystem Circles
Advisory Committee
Tan Sri Dr. Rebecca Fatima Sta Maria
Former Executive Director, the Asia-Pacific Economic Cooperation (APEC) Secretariat; Pro Chancellor, Sunway University
Chiew Chun Wee
Former Board Member, International Auditing and Assurance Standards Board (IAASB); Regional Policy & Insights Lead, Asia Pacific, ACCA
Dr. Vinika Devasar Rao
Director, Insead Hoffman Institute for Business & Society; Executive Director, Insead Africa Initiative
Lam Yi Young
Deputy Chairperson, Community Foundation of Singapore; Secretary, Community Chest Singapore
Veronica Lai
Board Member and Vice President, UN Global Compact Network Singapore (UNGCNS)
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Chen Bao
Managing Director, APAC Business Development & EHL Campus (Singapore)
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2026 Agenda
Regional Industry Roundtables 2026
Facilitating targeted industry conversations across ASEAN.
Sustainable Impact Value Report 2026
Capturing insights and recommendations based on the Regional Roundtable Dialogues.
Sustainable Impact Value Convening
Regional assembly hosted by EHL Hospitality Business School.
SIVP Recognition Ceremony
Showcasing organizations advancing verified outcomes.
"Wealth creation and growth that endures beyond short‑term gains come from the creation of value that uplifts people, protects our planet, and inspires trust."
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Tan Sri Dr. Rebecca Fatima Sta Maria
Former Executive Director, the Asia-Pacific Economic Cooperation (APEC) Secretariat; Pro Chancellor, Sunway University
"Climate and nature don't pause for politics. Sustainable impact means having the courage to build beyond the next earnings call - creating value not just for shareholders but for the society that every business ultimately serves."
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Chiew Chun Wee
Former Board Member, International Auditing and Assurance Standards Board (IAASB); Regional Policy & Insights Lead, Asia Pacific, ACCA
"Sustainable impact is achieved when we respect both our environment and our people, creating an enduring equilibrium where prosperity, wellbeing and nature thrive together."
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Lisa Liaw
Board Member, Singapore Tourism Board (STB)
“Beyond compliance, sustainability creates its greatest value when it is felt and experienced.”
(Featured in the United Nations Global Compact case study: The GUAVA Model)
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Gabriel Tan
UN SDG Pioneer for Circular Economy; CEO, GUAVA International
Join The Conversation
Participate in the regional movement to transform sustainability into value creation.
VISION
Advancing a Global Sustainable Experience
A future where sustainability is experienced through daily activities, products, services, and experiences, not only through reports and commitments. Customers feel it, people experience it, communities benefit from it, and destinations are strengthened by it. Hospitality, travel, and tourism are just the starting point.
Join The Conversation
Participate in the regional movement to transform sustainability into value creation.
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